The Tournament offers an excellent opportunity to capitalize on the growing soccer interest created by the World Cup and Olympic soccer matches, qualifiers and friendlies played in Maryland and DC over the years, and local professional soccer led locally by four-time Major League Soccer champion DC United and 2003 WUSA champion Washington Freedom. More recently, the arrival of David Beckham from England to the USA was the latest front page soccer story. The demographics in Montgomery County makes the tournament an ideal vehicle for product and service marketing at the start of the Christmas shopping season and for image enhancement with the local community. The Tournament is especially well suited for national and regional businesses in Montgomery County. Sponsorship not only demonstrates local support and involvement to participants from this area but also provides impressions for visitors from outside the sponsor’s marketing locations.
The direct audience includes about 9,000 boys and girls ranging in age from 9 to 18; about 1,000 officials, including coaches, managers, referees and tournament volunteers; and at least 18,000 parents, plus siblings and other relatives, friends and fans who attend as spectators.
The indirect audience includes readers of tournament publicity in area and community newspapers; soccer coaches and administrators who see the Tournament’s calendar listing and other promotional material in soccer publications; and parents and others who do not accompany their family’s player, but who see the Tournament program and other materials both before and after the event.